Created from my Polyvore @Fashion-Hacked
Kanye West(YEEZYYY) has been among the most dominant cultural idols of the 21st century, in terms of both music and fashion. He has broken the boundaries of film, music, and design. “Since initially stepping into the spotlight as a producer and artist, Kanye has proven to be a purveyor of taste who stays ahead of the curve. Whether noted for his unique sense of style, masterful skill as a producer, or progressive approach to crafting entertainment experiences — the college dropout has consistently educated the culture as a trendsetter and tastemaker. (Julian Mitchell, 2015)” The target market that West appeals to is our younger generation; such as the Millennials and Gen Y. The demographics of this market is lower middle to upper-class, who have a high sense of fashion, is linked to pop culture, and are considered to be “tastemakers”. Kanye West dominants the cultural influence of the Hip Hop world and has given trend to streetwear/athleisure clothing. Hip Hop and rap are now playing the same role as a cultural dominator for the youth of the 21st century as did rock and roll during the 20th century. This is a direct example of the recognition of the influence certain rappers have on the direction of modern trends. Even if you are not a fan of rap, you are a part of its culture.
Kanye Omari West was born in Atlanta, Georgia, on June 8, 1977. He left college to pursue a musical career, producing tracks for Jay-Z while polishing his demo. He released The College Dropout in 2004. It sold 2.6 million copies and won Best Rap Album. His follow-up releases have been equally successful and West has become a celebrity famous for his outrageous and entertaining statements. His fashion career began in 2009 when he collaborated with a world-famous shoe company, Nike. The duo released West’s own shoe brand, Air Yeezys. Kanye West also introduced a shoe line for Louis Vuitton for Paris Fashion Week. In addition to this, West has fashioned footwear for Giuseppe Zanotti and Bape. Moving on, West introduced DW Kanye West in 2011. It was a fashion brand for women. The line was shown at Paris Fashion Week with support from Jeremy Scott, Olsen sisters, Azzedine Alaïa, Olivier Theyskens, Dean and Dan Caten. In 2012, he launched another fashion collection at the same fashion event. This time the reviews contained positive remarks on the presentation. A year later, a well-known sports company Adidas confirmed its collaboration with West. Today, Kanye West has a fashion line called “Yeezy” which is currently on its season 3 collection.
Here are some Yeezy inspired collections below that I personally styled myself on my Polyvore… check it out!
All images created & designer links on my Polyvore @Fashion-Hacked
Till next time Rebels! XOXO