Renaissance Trend

In identifying a global-culturally influenced trend, I have seen many Renaissance and Elizabethan period inspired designs with a more modernized 21st-century style. Each design has a recreated draping structure that gives it more fitted look and pleasing aesthetic. Also, this trend’s use of vibrant colors with a fusion of punk and baroque material creates an edgy but sophisticated quality. In reference to this trend, a Global Blue article states, “This season sees two unlikely cultures coming together. Taking inspiration from the Tudor period, designers such as JW Anderson and Christopher Bailey at Burberry juxtaposed modernity and heritage. The influence of Shakespearean times was evident in the details: oversized bows, formal collars, and knitted jumper cuffs. Rich tapestry from bygone eras could also be seen on the catwalk. Portuguese duo Marques Almeida mixed punk influences such as animal prints, stripes, and gingham with heavy Gobelin-style fabric.” Through researching its potential target market, I feel that this trend is targeted towards an upper-class consumer between the ages of 30 to 70 years old. Generally, this consumer would have high taste, proper education, and relatively high income. It would also have a target audience of anyone who has an ordinary mixture of romanticism, feminism, and modernity. In reaching the mass, I feel that this trend’s pace might start out a little bit slow at first. However, there’s a great chance that this trend will receive the same success as F/W17’s “Victorian” trend because of their slight similarities in style. Overall, I foresee this trend rising to fame because it gives #REBELS the ability to feel beautiful and embrace the world with elegance and class.

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Baroque revival: When fashion designers turn to fine jewelry, the result is a striking mix of crystals and pigment that plays with period references.
Photo: Gucci, Balenciaga and Louis Vuitton
Also seen at Chanel, Dolce & Gabbana, Christopher Kane, Vivienne Westwood, Lanvin, Simone Rocha and Saint Laurent

 

 

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